Alpro launches newly formulated Barista oat drink in the UAE

June 21,2023 0 Rita Ghantous

Alpro, a forerunner in plant-based nutrition, has re-launched its new formulated Barista oat drink which delivers a creamier taste and superior micro-foam. Voted the best for coffee by baristas, the new and improved Barista oat drink is a 100 percent plant-based, dairy-free milk alternative for anyone who enjoys great coffee and is passionate about healthy, sustainable food choices.

Alpro has witnessed rising consumer demand for its vegan drinks, driven by consumer awareness about sustainable business practices and conscious nutrition. The global market for plant-based drinks in 2021 was valued at USD 35 billion, and it is anticipated to touch USD 123.1 billion by 2030 at a 15 percent CAGR.
Created by baristas for baristas, Alpro Barista Oat drink was launched in partnership with coffee masters Damian Burgess and Merijn Gijsbers at Dubai’s RAW Coffee Company. The launch event, which took place on June 13, packed a whole day’s worth of café culture curated for guests to explore. Coffee lovers tried out delicious new recipes with their favorite brews.
The mild taste of the Alpro Barista Oat drink brings out the very best in coffee beans no matter how the coffee is brewed – whether frothy or flat, piping hot or poured over ice. Alpro Barista Oat also contains only naturally occurring sugars and is a rich source of vitamins D and B12. Because it is naturally lactose-free, it is also good for the planet.
Antoine Moukarsel, head of marketing for the Middle East and plant-based and waters lead at Danone, said: “Consumers are increasingly making more responsible choices when it comes to their food. And in response to their demand, we are delighted to bring a refreshed recipe of our hugely popular 100 percent plant-based Barista Oat drink, loved by coffee connoisseurs as a rich, flavorful, lactose-free alternative for their daily cup. UAE consumers, who are passionate about food and fitness – are sure to make it a part of their coffee ritual and support wholly plant-based foods that are both healthy and sustainable.”
As a pioneer in plant-based products, Alpro continues to show its commitment to reducing its environmental footprint. The brand has significantly reduced its carbon emissions by over 35 percent per product between 2010 and 2020. Alpro also offers three other plant-based drinks – Barista Almond, Barista Soya and Barista Coconut – alongside a range of lactose-free foods, like yogurt, protein drinks and desserts.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.