As the newly appointed general manager of Le Méridien City Center Doha, Amjad Audat is an expert in strategic planning for hospitality organizations. Here, he tells us more about his career and plans for the property.
What can you tell us about your career journey?
It’s been nearly 17 years since I joined the hospitality industry, and I am committed to developing hospitality talents who are capable of delivering service excellence to guests around the world. I have risen through the ranks, working in various positions at renowned hotels and resorts in Jordan, Spain, Thailand and now in Qatar.
I was previously hotel manager of the iconic W Amman Hotel. Now, with my recent move to Doha, I am looking forward to this exciting opportunity to develop and invest in a team that will continue to create memorable experiences for our guests.
What differentiates Le Méridien City Center Doha from other properties?
Le Méridien City Center is an exceptional hotel, centrally located and tailored to suit every type of traveler. Situated in the heart of the city, this remarkable property offers effortless access to all attractions. It elevates the guest experience by embodying brand values, delivering unparalleled service and offering authentic moments. Drawing inspiration from the golden age of elegant journeys, Le Méridien unlocks captivating destinations worldwide, embracing diverse cultures while upholding the European tradition of savoring life’s pleasures. Therefore, Le Méridien City Center is introducing Doha to the inquisitive and creatively inclined explorer.
What are your plans for the hotel?
Le Méridien City Center Doha, a hotel which opened only two months before FIFA World Cup 2022, is a young property with huge potential in Doha’s competitive market. I am aiming to lead the hotel toward greater success by continuing to develop team members who are always capable of enhancing and elevating the guests’ experience through building a strong relationship with the local community, providing unique experiences and ensuring that every guest leaves with a memorable and positive impression.
In your opinion, what are the main challenges and opportunities in Doha’s hotel market?
The hotel industry is highly competitive, and standing out in a concentrated market can be a challenge. Hotels always need to find ways to differentiate themselves and offer unique value to attract guests. Furthermore, today’s travelers’ preferences are constantly evolving. Staying up to date with the latest trends, such as sustainable practices, wellness offerings and tech integration, is important.
Qatar has a strong vision for the future, which is evidenced by developments in all areas, such as infrastructure, culture and economic growth; it is an important destination for the hospitality sector. Moreover, with all the initiatives that have been launched in the country, as well as its strategic location, Qatar is able to attract all sorts of tourists.