Callebaut, the chocolate maker preferred by artisans and chefs around the world, has debuted its game-changing Callebaut NXT series to the Kingdom of Saudi Arabia. NXT offers 100 percent plant-based dark and milky chocolates, and is free from any traces of dairy.
The launch comes on the heels of its successful global unveiling in early 2022 and responds to the burgeoning demand for plant-based foods across the Middle East. To kick off the NXT movement, an event was held at Marriott Hotel in Riyadh on October 4, 2022, where three renowned chefs brought their A-game and took the audience by surprise with their creative spirit.
Chef Marike Van Beurden, pastry and chocolate consultant, presented an Earl Gray tea snacking bar, hazelnut and lime tarts, and exotic coconut travel cake using the NXT chocolate, while Chef Romain Renard, head of chocolate academies MENA curated two recipes by blending tropical fruit flavors, like apricot, passion fruit and lemon, with the Callebaut NXT range to provide the audience with an unforgettable experience.
Chef Panagiotis Samaras, senior technical advisor at Chocolate Academy Dubai, created a vegan – peanut and caramel bonbon using NXT chocolate. Recipes can be downloaded on: callebaut.com/en-OC/download-NXTrecipes
Epitomizing innovation in the world of chocolate, Callebaut NXT is all set to make waves in KSA, with its 100 percent plant-based dark- and milky-tasting chocolates, guaranteed free from any traces of dairy. Promising the same great taste, creamy texture, smooth feel and quality as traditional chocolate, NXT dark and milk chocolate is innovation like no other.
Specially curated for chefs and artisans who frequently receive requests for vegan, plant-based, allergen-free and planet-friendly desserts and chocolates, the NXT range not just offers worry-free alternatives for traditional and new recipes; it also provides how-to guides, inspiration and tips and tricks through the new NXT digital platform—introduced with the support of R&D experts and an impressive line-up of chefs and artisans who’ve developed and tested the chocolate throughout several recipe applications.
Over the last quarter of 2022 and next year, Callebaut aims to create and grow a true NXT chef community for dairy-free confectionery, bakery, pastry, HORECA items and gelataria, with a subsequent launch in UAE and the rest of the Middle East.
NXT is already available in Riyadh and Jeddah through Callebaut’s official partner Mawassem Al Ghizaa Co. EMF Saudi.
