How to work with Influencers

How to work with Influencers

In today’s landscape, one of the most effective ways to elevate your brand and reach your audience is by working with influencers. Influencers have become key opinion leaders, with the power to influence their followers through the content they share, including their favorite restaurants, products and experiences. For the hospitality sector, tapping into this influential network can be a game-changer, offering unique opportunities to connect with potential customers and increase brand visibility, according to Zena Hamdan, founder and CEO of Against All Odds. Here, she tells us more.

Read more
Levantine cuisine fab or fad by Michelin Starred chef Greg Malouf

Levantine cuisine fab or fad by Michelin Starred chef Greg Malouf

Michelin-starred chef Greg Malouf, recognized as the master of modern Middle Eastern food and co-author of several internationally acclaimed cookbooks, tackles the question of how Levantine cooking has pushed the boundaries to become an iconic cuisine.

Read more
Consumer trends that the hospitality industry cannot afford to ignore

Consumer trends that the hospitality industry cannot afford to ignore

In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.

Read more
Eid El Adha culinary trends around the Middle East

Eid El Adha culinary trends around the Middle East

Three accomplished chefs take us on a culinary tour around the Middle East, sharing Eid El Adha food trends and essential menu items.

Read more
Modern design meets traditional living

Modern design meets traditional living

Rabih Geha, founder of Rabih Geha Architects, offers his perspective on blending contemporary and longstanding elements to create timeless, awe-inspiring spaces, brimming with appeal and authenticity.

Read more
Why coffee shops are causing a stir

Why coffee shops are causing a stir

While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in malls and on street corners offering countless interpretations of our favorite drink. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, tells us what’s brewing on the regional coffee scene.

Read more
Anyone for tea

Anyone for tea

Spanning a variety of aromatic flavors and herbal infusions, created from leaves grown in the ancient gardens of China or Taiwanese mountains, tea is much more than a breakfast accompaniment or afternoon ritual. We asked four experts to share their thoughts on the perfect cup of tea, new trends and how the future’s shaping up for this ever-popular beverage.

Read more
What’s brewing across the coffee market

What’s brewing across the coffee market

Industry professionals update us on the latest developments on the coffee landscape, from new tech trends focused on automation and multi-functional systems to cold brews that provide a perfect alternative in sunny climes and even hot chili infused espressos.

Read more
More than meats the eye

More than meats the eye

Five experts get their teeth into the tasty topic of meat industry trends, sharing their thoughts on everything from getting creative with lesser-known cuts to the importance of careful sourcing and good animal welfare.

Read more
The human side of hospitality

The human side of hospitality

Hospitality relies on the people performing the wide range of roles across the industry to keep the wheels turning, from kitchen staff and receptionists to IT experts and management. With competition among employers tough and staff turnover high, eight HR professionals share their thoughts with HN on how the sector can identify, hire and hold on to talents.

Read more