On the second day of the Arabian Travel Market in Dubai, Ajlan & Bros Holding Group and Desert Adventures Tourism signed a partnership agreement setting the course to establish a full-service destination management company in the Kingdom of Saudi Arabia.
Ajlan & Bros is one of the largest private-sector conglomerates in the Middle East, with diversified businesses in textiles, real estate, maintenance, logistics and entertainment. In line with the Vision 2030 program, the Group has embarked on a significant diversification program in the kingdom and the MENA region, which includes tourism and hospitality sectors.
With its 25 years of experience in destination management in the UAE, Jordan and Oman, Desert Adventures Tourism has been a partner of choice for many tour operators.
Desert Adventures Tourism is the first Dubai-based destination management company to announce its plans to extend into Saudi Arabia in a joint venture with a well-known Saudi partner.
The two companies are joining forces with the intention of building the leading destination management company in KSA, based on innovative tourism products, the highest quality of service and unique experiences for travelers.