Gearing up for SIAL Paris 2024

Gearing up for SIAL Paris 2024

sial paris

SIAL Paris is set to celebrate its 60th anniversary at Paris Nord Villepinte Exhibition Center from October 19-23, 2024.

With a history spanning six decades, SIAL Paris has become a key industry event. The trade show brings together professionals in the food sector to explore the latest trends and advancements.

Audrey Ashworth, director of SIAL Paris, shared her excitement for this year’s edition, stating: “Since its inception 60 years ago, SIAL Paris has been a pivotal hub for networking, knowledge exchange and business development. This year, we commit to delivering a vibrant, engaging, and reflective experience that embodies the dynamic food industry.”

Additionally, SIAL Paris 2024 will reveal a revamped visual identity, encapsulating the event’s energy and innovation essence. Attendees can expect a dynamic program featuring special events, thematic zones and engaging activities designed to enhance the overall experience.

This year’s edition of SIAL Paris will embrace a dual focus on reflection and anticipation. The event will reflect six decades of industry evolution while envisioning the future of food. Under the theme “Own The Change,” the event will champion collective action towards addressing global food challenges.

“Embracing change is paramount in shaping the future of food,” said Ashworth. “SIAL Paris is committed to showcasing sustainability initiatives, fostering innovation, and driving meaningful conversations that propel our industry forward.”

Key highlights of SIAL Paris 2024 include:

Enhanced sectorization

In response to feedback, SIAL Paris will introduce a category-based floor plan to enhance the visitor experience.

Specialized programs

Attendees can explore a wealth of expertise and innovation at SIAL Paris through various offerings. SIAL Insights analyzes industry trends, while SIAL Innovation Awards recognize groundbreaking products. Furthermore, the expanded SIAL Start-Up area features emerging ventures.

As the world eagerly awaits the 60th edition of SIAL Paris, anticipation is building for an event that promises to set new standards in the food industry.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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