Spotlight with Ligia Brasoveanu of DoubleTree by Hilton Sharjah  

Spotlight with Ligia Brasoveanu of DoubleTree by Hilton Sharjah  

Ligia Brasoveanu, GM of DoubleTree by Hilton Sharjah Waterfront Hotel & Residences

Ligia Brasoveanu, GM of DoubleTree by Hilton Sharjah Waterfront Hotel & Residences, leads with excellence and serves with passion. Here, she talks about the local market and what’s coming up at the property.

To what do you attribute the success of your hotel being named the leading hotel in Sharjah?

Our hotel’s success and recognition as the leading hotel in Sharjah derives from several key factors. Firstly, our outstanding customer service makes every guest feel special and valued. Secondly, we offer high-quality facilities and comfortable rooms with the relaxing view of the Al Majaz Waterfront. Thirdly, our location is perfect for exploring the city, being the Cultural Capital hub of the UAE. Moreover, we prioritize cleanliness and safety, making guests feel secure and at ease during their stay.

We listen to guest feedback and constantly improve our services to meet their needs and exceed expectations. These efforts ensure that guests have a memorable and enjoyable stay, which ultimately drives our success.

What are the key factors that attract guests to Sharjah and how do hotels cater to their specific needs and preferences?

Guests are attracted to Sharjah for its rich cultural heritage, beautiful beaches and vibrant markets, offering numerous attractions.

Moreover, hotels provide comfortable accommodations, excellent customer service and convenient amenities, like free high-speed Wi-Fi.

Furthermore, many hotels offer cultural experiences, tour guides and traditional cuisine to give guests a true taste of Sharjah and the UAE.

Hotels also prioritize cleanliness and safety, ensuring a pleasant stay for all visitors and making Sharjah a welcoming destination.

These efforts make Sharjah a truly enjoyable destination for tourists seeking a memorable experience in the UAE.

What are the main challenges and opportunities facing the hotel industry in Sharjah?

While the hotel industry in Sharjah navigates a dynamic landscape with robust competition and seasonal tourism variations, these challenges present unique opportunities.

The imperative to stay abreast of evolving technology and guest expectations fuels continuous improvement and service excellence. Furthermore, the industry’s commitment to addressing environmental concerns and promoting sustainable practices underscores its responsible and forward-thinking nature. Consequently, these challenges serve as catalysts propelling the industry toward a future marked by resilience, adaptability, and sustainability.

Sharjah’s growing reputation as a cultural and business hub attracts more visitors, offering hotels opportunities to capitalize on.

Additionally, investing in eco-friendly practices and technology can enhance guest satisfaction and set hotels apart from competitors.

Ultimately, these strategies can help overcome challenges and drive success in the dynamic landscape of the hospitality industry in Sharjah.

What are your plans for the property?

Our plans for the property focus on maintaining top-notch service in line with Hilton’s hospitality standards in Sharjah. Moreover, we have upgraded our meeting facilities, increasing the number of rooms from two to five, for our business guests.

We are committed to sustainability and have implemented eco-friendly practices, such as using LED lights throughout the hotel. Furthermore, we aim to reduce plastic bottle usage and much more to enhance guest experiences while promoting a greener environment.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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