Having successfully navigated the world of F&B, Samer S. Hamadeh, founder of Big Mouth Concepts, tells us how he has remained at the top of his game.
What does it take to ensure the success of such a diverse portfolio of restaurants?
I don’t know if there’s one way to do things in hospitality. However, I’ve found that what works for us is to hire the right team, focus on the product and the brand. Therefore, if you get these three to work well, you’ve got a better chance at building a successful business. I don’t like to over philosophize the notion of success, because it has become an easy word to throw around. But I will say if your team is happy to come to work every day, then you are 99 percent of the way there.
What have been the highlights of 2023 and what role have you played in shaping the concept of Eleven Green?
In 2023, Dubai restaurants excelled. Furthermore, it was an even better year for customers, offering a plethora of high-quality options. My role at Eleven Green was and always will be strategic development. The brand and concept are Sultan’s own (Founder of Eleven Green), and I assist by selecting suitable partners to realize the concept. For example, I enlisted international designer Parolio to bring the concept to life. My contribution to the business also extends to finding the right locations and landlords to work with.
What are your aspirations for the future of Eleven Green and how do you intend to evolve and innovate?
Eleven Green is a modern yet classic burger joint. Thus, it is a place that reminds you of a simpler time, when burger joints had three burgers on the menu, fries and shakes. We don’t want to be a burger joint with 20 items and no heroes, and we’re rolling with that ethos. Our focus is the quality of the food; everything else is secondary.
Do you have any new projects in the pipeline?
Our next outpost will be an exciting drive-through location in AlKhawaneej which will open by the end of November 2023. We’re also looking at other cities for our gradual expansion plan.