Particularities
O’17 is a dry gin that is vapor infused in premium-quality botanicals, namely juniper, coriander, nutmeg, orange, grapefruit and lime. It is also triple distilled. It is intended for consumers to sip rather than drink.
Target audience
O’17 represents a generation that is constantly seeking progress, that dives into interesting and fulfilling information and stories.
O’17 inspires positive disruption among people who are not afraid to lead a personal revolution, push them to question what they’ve been told, to stand for what they believe in and fight for what they deserve.
In other words, O’17 strives to #ShakeTheNorms.
Availability in Lebanon
O’17 is available in all supermarkets and online platforms across Lebanon, including Spinneys, Charcutier, O&C, Chedid, Fahed, Storium, La Valeur, Hibou, Toters, Vintage and 209 wine. It is also available in bars across the country, such as Iris, Bar du Port, Mezcaleria, Sapa, Cinqo, Pacifico, Caprice, Union Marks and Fabrk.
Availability abroad
O’17 can be found in Dubai and Abu Dhabi through MMI. Iris Dubai, Iris Abu Dhabi, Bar du Port Dubai, White Dubai, Clap Dubai, Mezcaleria Dubai, Caprice Abu Dhabi and Iris Expo also carry O’17.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
