A passion for marketing with Mouna Ouni, cluster director of marketing and communications of Swissotel Al Murooj and Movenpick Grand Al Bustan

A passion for marketing with Mouna Ouni, cluster director of marketing and communications of Swissotel Al Murooj and Movenpick Grand Al Bustan

With more than 20 years of experience in PR and marketing, Mouna Ouni has been credited with helping hotels achieve success. Here, she discusses what drives her passion and how to make it in the business. 

How did your career in marketing begin?
I was a TV presenter at the beginning and shifted to PR when I relocated to Dubai in 2002. Later on, I was introduced to the world of hospitality For almost two decades, I have headed marketing teams in both international chains, such as Sheraton, Millennium and ACCOR, and local chains, like RODA and TIME Hotels.

How does Accor, specifically Swissôtel Al Muroo, approach marketing and communications?
In general, all hotel chains follow a specific set of brand guidelines to ensure that everything is in line with the core identity of the brand.
Swissotel focuses on vitality, sustainability and craftsmanship. We work our way around these values and add our touch with outside-the-box thinking.

What are the best practices when it comes to successfully promoting hotels?
There are actually none. Marketing provides an endless sea of possibilities; it is very unpredictable and constantly changing.
If I had to share one tip, however, it would be that you always have to be on the go to allow the creative juices to flow in your department. Keeping up with trends while respecting the brand’s core values is very important.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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