Peru Organic, the first certified organic coffee by Nespresso, was officially launched in KSA on Wednesday, June 9. The virtual B2B event introduced the latest addition to the Professionals Origin range, a single-origin coffee sourced exclusively in Peru. The revamp of the Nespresso Professional Origins range is an important milestone because Nespresso is presenting its first 100% organic coffee. Indeed, Peru Organic — which has been in development since 2019 — specifically caters to the growing number of consumers worldwide for whom buying organic is a fundamental part of their lifestyle.
During the interactive session, the audience learned about the unique characteristics and taste profile of Peru Organic, its story and why the product is unlike any other. Renowned international chef and restaurateur Maroun Chedid created a vegetable velouté and saffron cappuccino using Peru Organic, showcasing its richness and versatility. “Nespresso never ceases to surprise us with coffee moments and journeys that take us to exotic places. This recipe was created exclusively to celebrate and accentuate the remarkable flavor of Peru Organic: its fruitiness, acidity and depth,” said Chef Maroun Chedid. The decorated chef also emphasized that great gastronomy experiences always end with the best coffee: Nespresso.
Coffee specialist and barista Karim Hosni also highlighted the attributes of Peru Organic. Using the Aguila 220 machine, Mr. Hosni demonstrated how to make an almond and white mocha latte using Peru Organic. “It is great to be able to enjoy Peru Organic in KSA. It really is a formidable product that will bring so much pleasure to local coffee enthusiasts.
With Peru Organic, Nespresso has strengthened its commitment to organic farming and sustainable practices. The brand has been lauded for supporting local farming communities and small-scale coffee producers around the world, particularly in South America. Nestlé Nespresso SA is the pioneer and reference for highest quality portioned coffee. The company works with more than 100,000 farmers in 13 countries through its AAA Sustainable Quality™ Program to embed sustainable practices in farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee while improving livelihoods of farmers and their communities.