Ninety Nine SB Investment has announced a series of exciting projects in Monte Carlo, Madrid, Abu Dhabi and Dubai.

This year, Ninety Nine SB Investment launched 99 Sushi Bar & Restaurant in Rabat, Morocco, at Conrad Rabat Arzana. In 2024, the brand sets sail for Monte Carlo, bringing its exquisite experience to the Rocher’s new yacht marina.

99 Sushi Bar & Restaurant has earned widespread recognition from the Michelin Guide. Furthermore, renowned for the underlying quality of its ingredients, the brand’s finesse and precision in crafting beautifully presented dishes have not gone unnoticed.

In March 2024, Ninety Nine SB Investment expands its portfolio with the launch of Kō in Madrid. Furthermore, the new concept features Japanese classics and grilled specialties. Additionally, the restaurant boasts panoramic views from its terrace. Moreover, Kō will further extend to Abu Dhabi in 2024, where it will feature a terrace with an iconic sunset. Ultimately, the Dubai branch will open in 2026, offering a 360-degree rooftop terrace.

Ninety Nine Investment LLC is dedicated to introducing its distinctive haute Japanese cuisine to diverse markets worldwide.

Through these endeavors, Ninety Nine SB Investment, under the umbrella of Ninety Nine Investment LLC, is resolutely dedicated to showcasing its distinctive haute Japanese cuisine on a global stage. Consequently, this commitment marks a culinary journey that transcends borders, solidifying the brand’s position as a trailblazer in the international culinary landscape

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.