In February 2022, the “European Rice” campaign will be present in UAE, for two major promotional events. 

On Saturday February 12, a press event will take place in Dubai and will be dedicated to European Rice. Rice producers form the Union of Agricultural Cooperatives of Thessaloniki, Greece and distinguished chefs will share their passion about rice and prepare recipes using it. They will inform the audience about the European rice’s quality, and how it is enhanced by rice producers who implement certified procedures and good agricultural practices. They will also talk about how producers focus on protecting the producer-grower’s health, and offer a healthy and safe product to the consumer.

European Rice will also participate in Gulfood exhibition 2022 which will run from February 13th till the 17th.