A “SENSO”tional coffee experience with Joseph Saade

A “SENSO”tional coffee experience with Joseph Saade

Joseph Saade, managing director of MTM Trading Sarl, has a strong relationship with coffee. It all began in 2002, when he participated in the World Barista Championship in Norway and was ranked 10th in the world. With a passion for coffee, ambitious mindset and a positive attitude to match, Saade tells us about SENSO coffee and what it’s bringing to the market.

What can you tell us about SENSO?
With a focus on connoisseurship and a plan to thrive, we are a dynamic team that works hard to create a range of high-quality coffee products to satisfy every taste.

What are SENSO’s latest product releases?
Our latest products include five premium coffee capsules: GOLD, PURO, RUBY, DECAF and ORGANIC.

What house secrets you can share with us?
Well, it all begins with specialty coffee. Advanced barista training is central to our brand, and creating a trendy coffee menu that the latest coffee accessories and newest technology is also part of it.

Which tools are essential for baristas who seek to provide their clients with unforgettable experiences?
With so many tools out there, it’s hard to choose the right one. In my opinion, it’s all about the type of coffee, the brewing method and the presentation.

 senso-coffee.com
Instagram.com/jozefsaadeh

Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *