British food and coffee giant Pret A Manger has partnered with Kuwait-based franchise group One PM Franchising to open a flagship shop in the heart of Kuwait City, at Al Hamra Tower. The launch marks a major milestone in the brand’s expansion in the Middle East.
Pret A Manger’s carefully curated menu of sandwiches, salads and wraps are freshly made using quality, seasonal and locally sourced ingredients.
A number of high-profile guests were present at the ribbon-cutting event, including: H.E. Belinda Lewis, the British Ambassador to Kuwait; Pano Christou, CEO of Pret A Manger; Eira Jarvis, managing director of Pret A Manger Asia; and Hamad Al-Sayer, Chairman of One PM Franchising.
Christou stated: “We’re excited to be opening our first shop in Kuwait with our new franchise partner, One PM. We have ambitious plans to bring our freshly made food and organic coffee to more people across the world and we’re pleased to be growing Pret’s presence in the Middle East. We’re looking forward to working more closely with the One PM team, and we can’t wait for customers to visit our shops to try our high quality and great tasting food.”
Al-Sayer said: “We are pleased to be partnering with Pret A Manger to bring this iconic and beloved chain to Kuwait and potentially other countries within the region. The Pret brand is one with a rich legacy that promises great, quality food and a joyful experience, and we can’t wait to deliver those moments of joy to the people of Kuwait”.
Pret Kuwait is set to build on Pret’s long-standing commitment to help those in need and give back to the local community through the work of The Pret Foundation. The brand has partnered with Refood, the first non-profit company dedicated to reducing waste in Kuwait’s food and consumer goods sector, to donate unsold food to the needy and reduce food waste.
Kuwait’s opening is part of Pret’s ambitious plan to double the size of its business in the next five years. It follows recent international openings in Canada and Ireland, with further branches slated for India, Spain and Portugal.