Seera Group creates the region’s largest travel business

Seera Group creates the region’s largest travel business

Seera Group, one of the region’s leading travel and tourism companies, is transforming its portfolio to create the largest travel business in the Middle East with the integration of its diverse verticals under the umbrella of Almosafer.

Almosafer will serve as the single umbrella travel brand under Seera Group managing not only consumer travel but also dedicated corporate and government services. Further, Seera’s travel services in the UAE will now also come under Almosafer for further expansion across the region. Earlier, these two services were under elaa and tajawal, respectively.

The strategic business integration is part of Seera Group’s transformation journey to enhance its business footprint, enhance customer service through advanced digital technology, and to strengthen operational efficiencies and enhance financial performance by optimizing resources and leveraging the strong synergies of the different business units. As one cohesive brand with leading digital and consumer technologies, Almosafer will continue its investment in omnichannel products and services in an effort to enhance the overall customer experience in travel management for corporate & government entities in the Kingdom, as well as creating seamless travel experiences for customers across the Middle East.

Majed Alnefaie, CEO of Seera Group, said: “The integration of our travel services under the umbrella of Almosafer is a milestone in the onward growth plans of our organization. We are now creating one of the largest and most powerful travel businesses in the region with strong omnichannel capabilities that meet the requirements of all our partners – travelers, corporate customers and government agencies. This will further enable us to unlock exceptional value for our stakeholders by enhancing our operational efficiencies and offering our digital know-how to all. The integration also positions us as one of the National Champion companies in the travel and tourism sector.”

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Muzzammil Ahussain, EVP of Almosafer, added: “This is a strategic business decision that will further enhance the product offering of Almosafer. We have been continuously evolving our value proposition to deliver enhanced product offerings for our stakeholders. With the unification of all services under one umbrella, we are demonstrating our strengths in being agile and flexible to meet the aspirations of our customers. We will continue to leverage superior technology to provide seamless customer services.”

The move will benefit customers by providing seamless integrated journeys. Both B2C and B2B customers will now gain from the exceptional service offered by Almosafer. Almosafer Business will be the go-to business division for corporate and governmental bookings and online services to further help drive tourist bookings from the UAE to Saudi Arabia.

Almosafer will in future provide customers the ability to manage both their personal and business-related travel bookings under one platform in addition to amplifying opportunities for cross-selling by drawing on the omnichannel strengths of the brand. Almosafer will also become the one-stop shop for all travel needs, serving travelers through a network of omnichannel offerings.

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