Thanks to the app, customers can locate their nearest food trucks through a map service and pre-order meals to be delivered to their cars, providing an efficient alternative to long queues and waiting times.
Within the app, users can simultaneously browse options, offers and order from multiple chains at once. In parallel, food truck operators can gain access to the free digital platform without being charged a commission fee.
Spot operates in hot spots, where on-the-go food options are in high demand. They can be found in high-traffic locations, serving a variety of meal options.
Founded by Emirati entrepreneur Ahmed Al Fahim, Spot provides “spots” for popular local F&B brands to grow their business. Operating across Abu Dhabi and Al Ain, the Spot food truck parks are go-to destinations for food truck patrons to quickly and conveniently get their orders from the comfort of their cars.
Al Fahim said: “With Spot, we are committed to creating an integrated ecosystem that offers a combination of food, community and entertainment, bringing the best F&B experiences. Our brand fosters a thriving and supportive environment to enable the local food truck industry and drive its sustainable economic growth.”
Commenting on their partnership, Mohamed Al Falasi, founder and CEO of Saddle, said: “Our partnership with Spot has been instrumental in addressing the challenges and evolving needs of the F&B industry. We are committed to delivering exceptional food experiences by identifying and catering to customers’ needs for innovative solutions.”
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
