Driving direct bookings via mobile apps
Increasingly, mobile apps are driving hotel bookings around the world. Michael Donald, co-founder of Halo Business Consulting, explores their significance and how the hospitality industry can reap the benefits.
The future of travel is experience
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, looks at how travel is evolving in a post-pandemic era, when hybrid working, environmental awareness and a thirst for adventure are among the factors driving destination selection decisions.
Events
Navigating the world of online review platforms
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, shares his thoughts on how best to ensure these essential marketing tools give a fair representation of your business.