Marriott International announced the opening of Aloft City Centre Deira, the company’s design-led Aloft brand’s third property in Dubai.

Owned and developed by Majid Al Futtaim, Aloft City Centre Deira is situated in the cultural heart of Dubai and is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ OUTDOOR screen and the Aloft brand’s signature programming.

The hotel marks the fourth hotel collaboration between Majid Al Futtaim and Marriott International, following Sheraton Dubai Mall of the Emirates, Le Meridien City Centre Bahrain, and Westin City Centre Bahrain and is Majid Al Futtaim’s 13^th hotel in its portfolio.

“Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand’s newest addition in the cultural heart of Dubai,” said Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International.  “Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy Next Gen travellers and local residents.”

Jalil Mekouar, chief executive officer of Hotels at Majid Al Futtaim – Properties said: “I’m delighted to introduce the Aloft City Centre Deira, which is our 13^th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai’s hospitality sector and will see us create even more authentic and personalised experiences that will delight guests in our home market. Aloft City Centre Deira is testament to our unique integrated destination offering that brings together our award-winning hospitality, shopping, leisure and entertainment lifestyle excellences to create memorable experiences for our guests.”

The hotel features 304 loft-inspired rooms and suites – including four cinema-themed suites where movie lovers will be instantly transported to the magical world of films. Suite themes include Bollywood, Hollywood, Agent House and a specially created Dubai superhero suite, which is bound to excite all ages.  Aloft City Centre Deira brings six dining concepts as well as social spaces to the neighborhood. Other offerings include a licensed VOX Cinemas’ OUTDOOR movie-watching experience where guests can enjoy movies in ultimate luxury and comfort along with their choice of food and beverage. It also has meeting rooms as well as a fitness center.