What have been the biggest challenges you’ve faced at Lancaster?
I joined the Lancaster Group in 2013. Back then, we only had three hotels in Lebanon. Today, the group manages nine hotels in Lebanon, Africa and soon in Europe. It was a challenging task to join a local brand and grow its presence on the international hotel map while facing an economic crisis and a global pandemic. Whereas many hotels were forced to close, we faced the challenges head-on and managed to keep all our hotels operational without downsizing the workforce.
What news can you share with us?
In July 2022, two new properties in Ghana were added to the Lancaster group portfolio: Lancaster Accra, with 238 keys, and Lancaster Kumasi, with 166 keys. We also opened Sardinas, a Lebanese seafood restaurant, at Lancaster Eden Bay, and Prime 18, a cigar lounge with sushi and international cuisine at Lancaster Plaza Beirut. The Lancaster Group will soon add around four properties in Europe and Africa to its portfolio.
In addition, we welcomed Grand Lancaster Brazzaville in early December.
What plans do you have to enhance the guest experience?
We believe in Lebanon’s hospitality sector and have confidence that the upcoming period will signal prosperity for the sector. That is why we are sparing no effort in elevating Lancaster hotel’s image. The majority of our hotels have been partially renovated to enhance the guest experience. We will soon launch a loyalty program, which will also play a crucial role in building strong guest loyalty and commitment to our group.