Educating the hospitality professionals

Educating the hospitality professionals

Philippe Francois, president of AMFORHT and creator and developer of hotel, culinary arts and tourism schools, talks about how hospitality education is adapting to new trends and technological advancements, as well as the challenges being faced by hoteliers of the future.

The people-centric nature of the hotel industry has given rise to a number of challenges. Our world is currently shaken by health, geopolitical and environmental crises. This period is critical. However, it is not crippling for the future of tourism in the world.

Human beings are curious; they are thirsty for knowledge and fundamentally sociable in a disruptive context of our relationship between work and leisure time. Is this not the intrinsic objective of what we call tourism? Certainly, current circumstances require us to redesign and adapt our method of doing business. So, let’s take advantage of this moment of reconstruction.

I believe it is a great time. In an era in which the fundamentals are being questioned and reimagined, we must remind ourselves of our purpose in the world. This may be a huge challenge for us, but we are not in a state
of crisis; we are simply evolving and striving for a better kind of tourism.

Let’s get there together.

Philippe G. Francois
President of AMFORHT
President of Ecole de
SAVIGNAC’s Strategic Committee

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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