All eyes on HORECA Lebanon

All eyes on HORECA Lebanon

HORECA Lebanon

With HORECA Lebanon on the horizon, we take a look at why the hospitality and foodservice trade show is a must for industry professionals.

Marking its 28th edition from April 16-19, 2024, HORECA Lebanon is returning to Seaside Arena Beirut. The four-day event is set to host over 260 exhibitors, comprising food and beverage producers, distributors, solutions providers and many other specialists.

More than 12,000 buyers are expected to attend HORECA Lebanon to discover innovative and exciting products and services, as well as network with peers and forge valuable business partnerships.

“Our mission has always been to deliver valuable business experiences, and we are committed to bringing to life an outstanding edition of HORECA Lebanon, with a greater number of events and competitions,” said Joumana Dammous-Salame, managing director of Hospitality Services, the event organizer.

Besides the exhibition area — dedicated to food, drink, catering equipment, tableware and hygiene solutions, as well as packaging, labeling and other hospitality-related products and services — HORECA Lebanon will feature several special sections. These will comprise: the Innovation Pavilion, highlighting Lebanese products,

innovations and recently launched concepts; Technovation, showcasing the latest technologies and AI tools to assist restaurateurs and hoteliers meet the growing needs of consumers; and the Employment Hub, a space for hoteliers, restaurateurs and recruiters to find the perfect candidates and for visitors to launch their hospitality careers.

Furthermore, a number of events will form part of the HORECA Lebanon program. Visitors can look forward to discovering: the HORECA Theater, where leading brands will host product demonstrations; the Hospitality Salon Culinaire, featuring cooking workshops and competitions; the Lebanese Bartenders Competition, which will include masterclasses with the experts; and Lebanese Barista Competition.

Elsewhere, HORECA Talks will return for more roundtable discussions on the hottest topics, such as F&B trends, business opportunities and challenges in 2024.


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