Insights into the F&B scene in KSA  

Insights into the F&B scene in KSA  

Research conducted in KSA by Deliverect and Qoot has revealed 45 percent of restaurants manage two to three brands from the same location, while 78 percent intend to manage more brands from existing outlets in the near future.

Furthermore, the research showed that more than 80 percent of restaurants depend on online orders or delivery to generate sales, with 30 percent of eateries generating more than 50 percent of their revenues from delivery.

Given that 50 percent of restaurants consider themselves tech savvy when it comes to F&B technology, 78 percent intend to manage more brands from their existing outlets.

The survey results were reported during Deliverect’s participation at HORECA Riyadh to empower the F&B industry in KSA and further help it thrive.

Naji Haddad, general manager for MENA at Deliverect, said: “According to JLL, The Food and Beverage (F&B) industry in KSA is the largest in the Middle East and is valued at USD 45 billion. With great value, comes bigger responsibility for restaurant owners to manage their profits amid greater competition. The rise of dark kitchens in the kingdom has also created opportunities for owners. However, without the right technology to manage stocks and seamlessly streamline operations, ensuring a pleasant customer experience can be challenging.”

Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *