Johnnie Walker, the world’s premier Scotch whisky, has released its limited-edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set.
To bring the Master Set to collectors globally, Johnnie Walker partnered with the world’s first direct-to-consumer NFT marketplace for luxury wine and spirits, BlockBar.com, and Vayner3, the Web3 consultancy under the umbrella VaynerX, founded by serial entrepreneur Gary Vaynerchuk.
The limited-edition Johnnie Walker Ghost and Rare series is crafted from exceptional “ghost” whiskies and other rare expressions from the Johnnie Walker family, used to create the award-winning Johnnie Walker Blue Label. This latest release explores the character of rare whiskies from one of the world’s most famous grain whisky distilleries, the Glasgow “ghost” distillery of Port Dundas, which is nestled on the banks of the Forth and Clyde Canal. Built in 1811, Port Dundas became a whisky blending powerhouse thanks to its distinctive sweet and delicate grain character. It closed down in 2010.
In commemoration of the fifth installment and the first Johnnie Walker Blue Label Ghost and Rare release from master blender Emma Walker, collectors can secure one of 75 limited edition Ghost and Rare Port Dundas Master Sets, which are exclusively available on BlockBar.com. The Master Sets, feature a physical 1-liter bottle — with a signature by Emma Walker — the NFT bottle by Ivona Tau, an award-winning AI artist and photographer, and access to an exclusive virtual storytelling experience with Emma Walker and Ivona Tau, where they share the inspiration behind their respective masterpieces. Those who burn their NFT will have priority access to the next Diageo drop on BlockBar.com.
The Johnnie Walker team of expert whisky makers, led by Johnnie Walker master blender Emma Walker, handpicked the most distinctive expressions of maturing whisky from Port Dundas for this new release.
“Port Dundas was, in its day, one of the finest grain whisky distilleries in the world, and the rare expressions that we have chosen from our reserves are some of the most distinctive it has ever produced. Their slow maturation allows the sweet and delicate grain character to blossom. These rare whiskies highlight the distillery character of Port Dundas, perfectly showcasing the wonderful depth of flavor that this Grain Whisky brings to Johnnie Walker Blue Label. It’s an incredible character that inspired us to create something truly extraordinary that pays proper tribute to the whisky makers of this storied Glasgow distillery,” stated Walker.