3 tea experts on why the matcha movement is here to stay
Ask any bartender, cafe owner, mixologist or barista and they’ll tell you that matcha constantly features on their lists of in-demand ingredients. Rooted in Japan and well on the way to becoming a global phenomenon, this powdered green tea is now also causing a stir across regional markets, featuring in everything from rose-cardamom iced drinks to matcha-infused dates. Here, three industry professionals explain why matcha is much more than just a passing fad.
Jordan’s hospitality sector strengthens amid rising tourism
Tourism revenues in Jordan increased by 11.9 percent during the first half of 2025, demonstrating strong sector rebound. According to the Central Bank of Jordan, this growth confirms Jordan’s appeal as a premier travel destination.
Why coffee brands need to tell stories
In a highly competitive environment, coffee brands have to do much more than just sell coffee to achieve success – they have to tell its story. Coffee consultant Cleia Junqueira has the lowdown on how businesses can use the powerful tool of storytelling to create long-lasting connections, stand out from the crowd and generate customer loyalty.
5 global consumer trends shaking up the GCC markets
Global consumption patterns are changing and, in turn, disrupting both consumer behavior and market dynamics across the region. Sam A. Jaoude, consultant and CEO at Madenlebanon LLC, spotlights five key consumer trends making waves worldwide and explains why brands operating in the GCC cannot afford to ignore them.
All Eyes on the Middle East with Philip Wooller at STR
Philip Wooller, senior director of MEA at STR, gives us a roundup of the hospitality sector in the Middle East and what the future holds.
Market.us scoop reveals how facial recognition
Facial recognition technology is revolutionizing hospitality worldwide, offering faster service, better security and highly personalized guest experiences across many markets. Consequently, hotels and restaurants are increasingly adopting these systems to meet rising expectations while reducing operational friction and enhancing brand differentiation.
The rise and rise of Instagrammable restaurants
Ensuring your dining space and dishes ooze visual appeal has never mattered more than today. Norman Cescut, founder and CEO at Desita, has the lowdown on how to create an Instagrammable restaurant and attract the all-important content-creating crowd.
Saudi Arabia: a compelling case for investment
Combining historic sites with futuristic urban developments, Saudi Arabia offers a captivating blend of old and new for both investors and visitors. Dagmar Symes, hospitality consultant, takes us through the kingdom’s transformative journey, spotlighting this fascinating market’s achievements, opportunities and growth potential.
The UAE – big plans and a bright outlook
Non-hydrocarbon activities are gathering pace and delivering results for the UAE, setting the emirates on course for further strong, steady growth across the sectors. Nada Alameddine, managing partner at Hodema Consulting Services, lifts the lid on the plans that the UAE expects to steer its economy into the next decade.
Wellness trends to watch in 2026 and beyond with Soraya Jouzy, founder of Pearl Tree
Wellness has come a long way from being a simple add on in luxury hotels. Soraya Jouzy, founder of Pearl Tree explains why she believes that it’s a critical component in the guest journey.