OMRAN’s partnership with The Smokery redefines Oman’s dining

OMRAN’s partnership with The Smokery redefines Oman’s dining

OMRAN Group has unveiled a strategic partnership with Egypt’s esteemed F&B leader The Smokery, represented by SIRCO Group, in a move poised to revolutionize Oman’s luxury dining and lifestyle scene.

The formalization of this collaboration, which occurred through the signing of an MOU at the prestigious ITB Berlin 2024, marks a pivotal moment in Oman’s tourism and hospitality domain.

Furthermore, this endeavor signifies a major milestone for The Smokery as it expands its horizons internationally. Consequently, offering its exceptional experiences to a global audience.

The partnership’s objective is to explore potential collaborations that will introduce distinctive dining experiences to Oman. Moreover, it will significantly bolster the growth of the tourism sector.

As part of this venture, OMRAN Group and The Smokery will concentrate on establishing a cutting-edge salmon smoking factory, the first of its kind in Oman.

Furthermore, the collaboration will witness the debut of upscale fine-dining establishments under The Smokery.

Investment in Oman’s culinary future

The investment earmarked for this endeavor totals an estimated 250 million EGP over a period of three years.

Moreover, Hashil Al Mahrouqi, CEO of OMRAN Group, expressed his enthusiasm for the collaboration, stating: “Our partnership with SIRCO Group marks a significant advancement in Oman’s F&B sector, reaffirming our dedication to innovation, quality and excellence in hospitality, thereby enhancing Oman’s allure as a luxury travel destination.”

Furthermore, Karim Henein, chairman of SIRCO Group, echoed the sentiments. He stated: “We are thrilled to partner with OMRAN Group to bring our expertise in luxury dining to Oman. This collaboration with The Smokery is a testament to our shared vision of providing unparalleled culinary experiences.”

By summer 2024, OMRAN Group will follow the MOU with a comprehensive feasibility study and formalize contracts.

Construction of the salmon smoking factory and the inauguration of the first restaurant are slated for fall 2024, with operations set to commence in winter 2024-2025.

The collaboration between OMRAN Group and SIRCO Group signifies a commitment to transforming dining experiences in Oman, contributing to the nation’s burgeoning reputation as a global culinary hot spot.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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