Soul Kitchen opens in Business Bay, Dubai  

Soul Kitchen opens in Business Bay, Dubai  

Dubai’s culinary landscape has been transformed with the unveiling of Soul Kitchen, nestled in the vibrant heart of Business Bay. This thrilling dining destination, masterminded by Factory People, a renowned experiential group in the MENA region, promises an enticing fusion of Levantine and Latin American flavors within an immersive setting that’s a true feast for the senses.

Factory People is celebrated for curating enduring experiences spanning the nightlife spectrum, including iconic mega-clubs, such as The Grand Factory and AHM in Beirut, alongside exceptional restaurants, bars and beach clubs. With an extensive portfolio comprising 20 brands and 17 venues spanning Lebanon, Egypt and the UAE, complemented by strategic global partnerships in the UK, France and Spain, Factory People’s influence knows no boundaries.

At its core, Soul Kitchen pays homage to the Arab diaspora that dispersed throughout Latin America in the 19th century. These intrepid migrants carried with them a rich tapestry of culture and culinary traditions, transforming each new port of call into a cherished home. Levantine cuisine thus embarked on an incredible journey from Buenos Aires to Mexico City, adapting to local ingredients and absorbing regional influences.

The culinary delights at Soul Kitchen are complemented by a thoughtfully curated wine selection and masterfully crafted cocktails by the acclaimed mixologist Jaco Raath. He expertly blends traditional ingredients from both the Levantine and Latin American regions, fashioning exquisite modern classics.

Speaking exclusively to Hospitality News ME, the creators behind Soul Kitchen shared their vision:

Wassim Bou Malham, chief strategy officer at Factory People, said: “Dubai is a very special city with a unique social construct. It hosts almost every culture and is rich in diversity. When we thought of expanding to Dubai, we wanted to bring these cultures together and create a bridge that is based on collaborative efforts to produce new but familiar taste profiles across the board.”

Tala Mortada, chief creative officer at Factory People, added: “Soul Kitchen tells our story as individuals and as a group of artists who had to leave home and start something new. We designed every detail with the mindset of migration inspiring creativity. You can taste it in our exquisite hummus chimichurri, see it in our mashrabiya-adorned ceiling and hear it in our curated sounds from all over the world.”

Soul Kitchen is just the beginning of a multi-room experience that immerses guests in regional alternative culture, art and talent. Factory People eagerly anticipates introducing their concepts to the local UAE community, nurturing the growth of this already vibrant and thriving scene.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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