Leveraging AI to reach travelers
With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.
Closing the gender gap
Work still needs to be done to ensure that women are represented in higher-grade roles and remunerated accordingly, as Mark Dickinson of DONE! Hospitality Training Solutions points out.
Modern design meets traditional living
Rabih Geha, founder of Rabih Geha Architects, offers his perspective on blending contemporary and longstanding elements to create timeless, awe-inspiring spaces, brimming with appeal and authenticity.
What do guests really want?
Today’s travelers have diverse wish lists when planning their trips, featuring ‘must includes’ that range from eco-conscious, locally focused stays and wellness experiences that go beyond spas to loyalty programs and apps to make quick, easy bookings. With a list of his own at the ready, Jad Shamseddin, COO of Aleph Hospitality, shares his thoughts on the criteria motivating guests in 2023 and what hotels need to do to attract them.
Shaping the future of travel with data and behavioral science
Ernesto Sanchez Beaumont, managing director of Amadeus Gulf, knows a thing or two about global trends and how to leverage them for growth in an ever-changing industry. Here, he unlocks the ways data and behavioral are going to impact the future of travel.
Top 10 strategies to boost Lebanese exports
International FMCG consultant Sam A. Jaoude draws from his extensive studies and experience in North America to share his top 10 strategies for promoting and growing exports in Lebanon.
Why hybrid coffee shops are a win-win
Combining caffeine hits with lifestyle fits, today’s coffee shops offer much more than a quick pitstop, as Naim Maadad, chief executive and founder of Gates Hospitality explains.
Is F&B outsourcing on its way out?
Ralph Nader, CEO of Amber Consulting, charts the growing trend among hotel owners to take back their F&B offering inhouse and highlights the benefits of doing so, which include regaining control in key areas and opportunities to increase profits.
Sustainable tourism gains momentum in the Middle East
Multidisciplinary tourism professional Naiara Lopez Giner, Colliers’ associate manager of Tourism Advisory Lead Hospitality & Tourism in the Middle East and North Africa, dives into the region’s booming tourism sector and provides an overview of the ambitious visions and objectives driving sustainable initiatives for a responsible and eco-conscious future.
Why coffee shops are causing a stir
While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in malls and on street corners offering countless interpretations of our favorite drink. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, tells us what’s brewing on the regional coffee scene.