Leveraging AI to reach travelers

Leveraging AI to reach travelers

With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.

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Shaping the future of travel with data and behavioral science

Shaping the future of travel with data and behavioral science

Ernesto Sanchez Beaumont, managing director of Amadeus Gulf, knows a thing or two about global trends and how to leverage them for growth in an ever-changing industry. Here, he unlocks the ways data and behavioral are going to impact the future of travel.

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It’s all about identity

It’s all about identity

Riky Bains, partner and brand strategist at Klinical, explains why destinations need to identify their strongest assets and find the most effective ways of presenting them.

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Why brand marketing strategies matter

Why brand marketing strategies matter

A startup without a strategy is like a ship without a captain; although it may stay afloat, the destination reached is unlikely to be the one that was desired. Riky Bains, partner and brand strategist at Klinical, highlights the value of clear brand marketing strategies for hospitality startups.

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The role of technology in restaurant franchises

The role of technology in restaurant franchises

Technology has changed the way businesses operate, especially in the F&B sector. Dr. Jassim Haji, president of Global Artificial Intelligence Group, discusses why restaurant franchises must adopt intelligent technologies to succeed.

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Why technology matters in the world of franchising

Why technology matters in the world of franchising

Nouhad Dammous, the late editor-in-chief of Hospitality News Middle East, was a firm believer in the power of technology. Here, we share his words on why franchises need to integrate smart systems to improve efficiency and cut costs.

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Robotics and automation in the hospitality industry

Robotics and automation in the hospitality industry

There has been much talk of robotics and automation in hospitality, including comments that several hotels and restaurants are replacing their staff with robots. While this may make for great marketing and social media coverage, the reality is very different, as Ian Millar, senior in the entrepreneurship and innovation department at EHL, reveals.

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How to manage technology

How to manage technology

Improving the efficiency of your business begins with optimizing your computing infrastructure, according to Dr. Jassim Haji, president of Global Artificial Intelligence Group. Here, he discusses the many ways in which technology can aid a company and support the people in it.

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Leveraging WhatsApp automation to optimize hotel operations

Leveraging WhatsApp automation to optimize hotel operations

Lovetto Nazareth, managing director of Prism Digital, gives us the lowdown on how AI-driven WhatsApp automation solutions are reinventing the way hotels communicate with customers

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​How hotels are using TikTok to market themselves

​How hotels are using TikTok to market themselves

Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group, gives us the lowdown on how luxury hotels are using TikTok.

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