How hotels are using TikTok to market themselves
Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group, gives us the lowdown on how luxury hotels are using TikTok.
Mind the Tech Gap by BCG X reveals companies’ tech challenges
According to research published by Boston Consulting Group (BCG), 94 percent of companies have grand ambitions to deliver substantial and rapid results from the digital transformation while companies plan to increase investment in digital solutions despite global economic headwinds. Interestingly, the majority of these digital transformations fail to achieve their objectives.
Using Instagram and YouTube in 2023
Hospitality concepts have always relied on visual media to help showcase their venues to prospective clients. Social media has taken this relationship a step further by enabling brands to get even closer to their audience. Riky Bains, brand strategist and copywriter at Klinical, shares his thoughts on how hotels and restaurants can leverage Instagram and YouTube to reach more people.
UAE startup Spot launches its food truck app
Spot, the leading F&B operator in Abu Dhabi, has launched a drive-thru application for on-the-go dining.
How to get guests to spend more
Promoting your hotel and its facilities to guests can be a challenge, especially with there’s competition to contend with. Dr. Maria Frangieh, managing director of Socialprise, shares her tips on how to increase guest spending.
Driving a more sustainable future for travel with Duncan Fraser Smith, founder of The Cutting Edge Agency
With technology a crucial part of our everyday lives, Duncan Fraser Smith, founder of The Cutting Edge Agency, addresses its potential as a key contributor to a sustainable future for the tourism industry.
Seeking travel inspiration: the role of social media
TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, CEO of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.
Six experts in the field talk tech solutions
With digital transformation an inevitability for businesses all over the world, we talk technology with six experts in the field and find out what tech solutions are available for hospitality and F&B enterprises.
Innovation and operational excellence
It takes much more than a healthy balance sheet for a business to thrive. Michael Donald, co-founder of Halo Business Consulting, discusses how to optimize resources and efficiencies, encourage and implement organizational change, and create a culture that accelerates innovation.
Leveraging WhatsApp automation to optimize hotel operations
Lovetto Nazareth, managing director of Prism Digital, gives us the lowdown on how AI-driven WhatsApp automation solutions are reinventing the way hotels communicate with customers