In today’s operating environment, pivoting from an established business model and adapting marketing tactics to accommodate new trends are a must. Vineetha Sony, Head of Trade, OCO Global, explains why acting on consumers’ changing tastes, preferences and needs is essential for both success and survival.
While coffee culture might have been slower to take root in the Middle East than across some other regions, it has certainly caught up in recent years, with bustling cafés today in malls and on street corners offering countless interpretations of our favorite drink. Christian Salloum, founder and managing director of BrandPortunity Hospitality Consultancy, tells us what’s brewing on the regional coffee scene.
Michael Donald, co-founder and customer experience specialist at Halo Business Consulting, looks at how travel is evolving in a post-pandemic era, when hybrid working, environmental awareness and a thirst for adventure are among the factors driving destination selection decisions.
Ralph Nader, CEO of Amber Consulting, charts the growing trend among hotel owners to take back their F&B offering inhouse and highlights the beneﬁts of doing so, which include regaining control in key areas and opportunities to increase proﬁts.