Leveraging AI to reach travelers
With leisure travel returning to pre-pandemic levels, travel and hospitality companies are looking for ways to reach travelers through personalized summer campaigns using AI-powered programmatic advertising. Tech, marketing and digital strategy expert Terry Kane, managing director ME and Africa of Trade Desk, tells us more.
Sustainability defines Middle East’s luxury travel sector
Sustainability is becoming an important consideration within the Middle East’s luxury travel sector, especially in the UAE, where 61 percent of residents are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences.
Saudi Arabia’s burgeoning hospitality scene ranks first among Arab nations for inbound visitors in 2022
Saudi Arabia registered more international arrivals than any other Arab nation during the first nine months of 2022, as government officials aim to attract 100 million annual visitors by the end of this decade.
What does post-pandemic travel look like?
After several years of record lows and disruption, 2022 has marked the dawn of a new era for global tourism and hospitality. But even that does not come without its challenges, as Kostas Nikolaidis, Middle East and Africa executive for STR, explains.
Tourism has recovered by almost half of pre-pandemic levels
Strong tourism growth in the Middle East (+157 percent) and Africa (+156 percent) remained below 2019 levels respectively.
Seeking travel inspiration: the role of social media
TikTok is an untapped goldmine for tourism marketing. From tour videos to unconventional experiences, Dr. Maria Frangieh, CEO of Socialprise, explains why this social media platform is an essential tool, especially for brands looking to engage with younger consumers.
The definition of luxury in the midst of a major transition
The definition of luxury in hospitality is in the midst of a major transition. Industry professional Chirine Salha examines what the term means for the modern-day traveler and how hotels are responding.
Corporate travel will attract more investment this year
Corporate travel expenditure is forecast to rise by 32 percent this year, according to a report by the World Travel & Tourism Council.
Project Planning 101
Project planning is no easy feat, especially in business. Industry professional Chirine Salha outlines the fundamentals of getting a project off the ground and the key to ensuring it runs smoothly.