How homegrown franchises are scaling new heights
In the Middle East, local concepts are emerging from the shadows of international brands to reshape the regional hospitality landscape. Christian Salloum, managing director at BrandPortunity F&B Consulting, tracks their achievements and readiness for global success.
Middle Eastern franchising: a new import
The MENA region has long been a gateway for international franchises, welcoming global brands eager to expand. Now, as the market matures and competition intensifies, regional entrepreneurs are increasingly taking their own concepts abroad with success. Nagi Morkos, founder and managing partner at Hodema Consulting Services, looks at how shifting market trends are redefining the region’s franchising story.
In the kitchen with Rachel Bado, group executive chef
In the kitchen, Rachel Bado, group executive chef creative at SAS Hospitality, finds joy through ingredients, guided by cultures and memories. She shares more in this exclusive interview.
Restaurant concepts to keep an eye on
The region’s diverse hospitality landscape is thriving, with options spanning award-winning restaurants, traditional cafes and everything in between. Here are some of the notable names to put on your radar:
Aline Kamakian on preserving Armenian heritage through worldwide hospitality
From a family table in Beirut to international acclaim, Aline Kamakian, founder and CEO of Fig Holding, has built Mayrig into a global ambassador for Armenian cuisine. A chef whose work extends from disciplined expansion to humanitarian service, she reflects here on preservation, purpose and an upcoming surprise for Lebanon.
How head chef Marc Mahfouz quietly redefined excellence at MILA
Marc Mahfouz, head chef at MILA, Rosewood Hotel Doha, reveals how his disciplined, memory-driven cuisine transformed homegrown experimentation into Bib Gourmand recognized excellence.
Boubouffe Brasserie celebrates 50 years of culinary heritage
As Boubouffe Brasserie marks its 50th anniversary, it is time to look back at the story behind the name. Let’s learn more about how a neighborhood restaurant became a lasting part of Beirut’s food culture.
















